Different teams are armed with different data sets, and version control chaos ensues. When these tools don’t talk to one another, important information slips through the cracks. These tools keep the communication rolling and all project-related details, files, and comments in a single, centralized place for everyone to work around.įurther reading: The “We” in “Teamwork”: How Marketers Can Drive Cross-Team Collaboration Roadblock #4: Too many toolsĭigital transformation has provided teams a tool for every challenge - even some challenges they didn’t know they had. Leverage work collaboration tools to show teams how cross-functional projects and tasks fit together to achieve larger company goals. If possible, bring everyone together in the same space for project kickoffs so assignments are clear and everyone knows who they can turn to for help. When teams see management working together, they’ll follow. The solution: Team leaders need to step up and set the example for others. The resulting confusion is a momentum killer. Before you know it, messages get lost, it’s not clear who’s working on what, and communication breaks down. As organizations expand, silos form and collaboration suffers. It’s always a struggle to keep a team connected and in a flow, but it’s especially hard during high-growth periods. Finally, use a visual markup tool to collect and collaborate around specific, actionable, creative feedback.įurther reading: 5 Steps to a Stress-Free Design Revision Process Roadblock #3: Siloed teams Specify exactly what you need feedback on and set deadlines for when people need to share their thoughts. You’ll need to identify your stakeholders and define clear roles and responsibilities to keep projects moving and prevent them from stalling. A well-crafted work intake process is the first step, but the work doesn’t end there. The solution: Seek as much clarity as possible from stakeholders throughout the entire project workflow. Vague and conflicting feedback can stall deliverables, introducing unnecessary friction in your organization. But when feedback loops are left unchecked, projects can end up in iteration limbo. It’s critical to seek an outside perspective because it will help you cut through personal bias. The key to great creative work is receiving and acting on valuable feedback. By sticking to the process, you’ll save both yourself and your team some serious headaches.įurther reading: Why Won’t People Fill Out My Creative Brief? Roadblock #2: Endless reviews and iterations Whether ideas are discussed in meetings or informally in hallways, work shouldn’t begin until a formal request is made. Make sure everyone who works with your team understands the new process and knows exactly where to find the relevant request forms. Map out the types of requests your team receives and all the information needed to complete the tasks. **The solution:** Create an official request process. Misunderstandings like these are costly, causing teams to waste time and resources doing work that can’t even be used. Even worse, the request may be misunderstood completely. When this request is unclear or incomplete, time is wasted trying to decipher what’s actually being asked. And drawing upon the insights of the experts, we’ve discovered the keys to overcome them: Roadblock #1: Confusing and vague requestsĬreative work typically starts with a request or creative brief that outlines the requirements of a project. Working with thousands of creative teams, we’ve identified five roadblocks that sabotage creative collaboration. Deadlines are missed, clarity is lost, and momentum grinds to a halt. When flow is interrupted, the whole team suffers. This is where the most creative ideas, highest productivity, and greatest sense of work satisfaction exist. The ability to get into and remain in flow is absolutely critical for creative teams. Psychologist Mihaly Csikszentmihalyi, who pioneered research about the flow state, describes it this way: “A state in which people are so involved in an activity that nothing else seems to matter the experience is so enjoyable that people will continue to do it even at great cost, for the sheer sake of doing it.” Athletes call this being “in the zone.” Techies call this being “in sync.” Psychologists call this “ flow.” It’s those magic moments when everyone has clarity, goals are being met, and the org is in perfect alignment. There’s a special state every team is trying to achieve. 5 Roadblocks to Creative Collaboration & How to Avoid Them
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